Pinterest integration & automation experts
We can help you automate your business with Pinterest and hundreds of other systems to improve efficiency and productivity.
What you can automate with Pinterest
Pinterest is a visual discovery and bookmarking platform where users search for and save ideas across categories like home décor, fashion, recipes, DIY projects, and business inspiration. For businesses, Pinterest functions as a visual search engine — users come with purchase intent, looking for products and solutions, which makes it a uniquely valuable marketing channel compared to social platforms where users are primarily browsing for entertainment. For Australian e-commerce brands and service businesses with visually appealing products or outcomes, Pinterest offers access to an audience that is actively planning purchases. Users save pins to boards, click through to websites, and convert at rates that often outperform other social platforms because the intent behind their browsing is more commercial than casual. Pinterest supports business accounts with analytics, promoted pins, shopping catalogues, and rich pins that pull live pricing and availability from your website. The content has a long shelf life compared to other social platforms — a well-optimised pin can drive traffic for months or even years after it is published. Our sales automation and data processing teams can help you integrate Pinterest with your e-commerce platform and marketing stack, automating product catalogue syncing, performance reporting, and lead capture so your Pinterest presence drives measurable business results.
Pinterest FAQs
Frequently Asked Questions
Common questions about how Pinterest consultants can help with integration and implementation
How it works
We work hand-in-hand with you to implement Pinterest
As Pinterest consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Pinterest with integrate and automate 800+ tools.
Step 1
Set Up a Pinterest Business Account
Create a business account or convert your existing personal account. Claim your website and enable rich pins so your content displays additional metadata like pricing, availability, and article details directly on the pin.
Step 2
Research Keywords and Trends
Use Pinterest's search bar and trends tool to identify the keywords your target audience searches for. Map these keywords to your products or services so you can create content that aligns with what people are actively looking for on the platform.
Step 3
Create Optimised Boards and Pins
Organise your content into themed boards with keyword-rich titles and descriptions. Create high-quality vertical pins with compelling images, clear text overlays where appropriate, and descriptions that include relevant search terms naturally.
Step 4
Upload Your Product Catalogue
If you sell products, connect your e-commerce platform to Pinterest's shopping features to create a product catalogue. This enables shoppable pins that display live pricing and link directly to purchase pages on your website.
Step 5
Integrate with Your Marketing Stack
Connect Pinterest analytics with your broader marketing reporting and integrate your product feed for automated catalogue updates. Our data processing team can automate the flow of product data and performance metrics between Pinterest and your other platforms.
Step 6
Analyse Performance and Scale
Review Pinterest analytics to understand which pins drive the most traffic and conversions. Double down on content types and topics that perform well, and consider promoted pins to amplify your highest-performing content to a larger audience.
Get in touch
Ready to automate Pinterest?
Tell us what you want Pinterest to talk to and we’ll map out the build, the cost and the payback.
Transform your business with Pinterest
Get in touch for a free consultation to see how we can automate your operations with Pinterest.
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