Badger Maps integration & automation experts
We can help you automate your business with Badger Maps and hundreds of other systems to improve efficiency and productivity.
What you can automate with Badger Maps
Badger Maps is a route planning and field sales management platform designed for outside sales teams. It combines territory mapping, route optimisation, lead visualisation, and CRM integration into a mobile-first application that helps sales reps plan their days more efficiently. Instead of manually plotting visits on a map, reps can see all their accounts and scheduled meetings on an interactive map and generate optimised driving routes. The core problem Badger Maps solves is wasted windshield time. Field sales reps often spend more time driving between appointments than actually selling. By optimising visit sequences and identifying nearby prospects, Badger Maps helps reps fit more meetings into each day. When connected to your CRM through system integrations, visit data and deal updates sync automatically — eliminating the end-of-day data entry that reps consistently deprioritise. For sales organisations looking to get more from their field teams, pairing Badger Maps with sales automation creates a powerful combination. Automated lead assignment based on territory, follow-up reminders triggered by visit outcomes, and real-time pipeline updates all reduce administrative burden while improving data quality. Badger Maps also provides territory management features, allowing sales leaders to balance workloads, identify underserved areas, and make data-driven territory assignments. Combined with automated data processing from your CRM and marketing tools, territory planning becomes a strategic exercise backed by real performance data.
Badger Maps FAQs
Frequently Asked Questions
Common questions about how Badger Maps consultants can help with integration and implementation
How it works
We work hand-in-hand with you to implement Badger Maps
As Badger Maps consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Badger Maps with integrate and automate 800+ tools.
Step 1
Import Your Customer and Lead Data
Connect Badger Maps to your CRM or upload your customer database. Ensure account addresses are accurate so that locations display correctly on the map. Tag accounts with relevant categories like customer type, deal stage, and priority level.
Step 2
Define Sales Territories
Set up territory boundaries and assign accounts to the appropriate sales reps. Review the geographic distribution of accounts to ensure balanced workloads and identify areas with high concentrations of prospects.
Step 3
Configure CRM Integration
Set up bidirectional syncing between Badger Maps and your CRM. Define which fields sync, how often data refreshes, and what activities are logged back to the CRM automatically — visits, notes, and next steps.
Step 4
Train Reps on Route Planning
Show your sales team how to plan daily routes using the map interface. Demonstrate how to optimise visit sequences, add nearby prospects to fill schedule gaps, and log visit outcomes through the mobile app.
Step 5
Build Automated Follow-Up Workflows
Create automation rules that trigger follow-up actions based on visit outcomes. After a rep logs a meeting, automated workflows can send follow-up emails, create tasks, update deal stages, or alert managers to high-priority opportunities.
Step 6
Review Territory Performance
Use Badger Maps reporting alongside CRM data to analyse territory performance — visits per day, conversion rates by area, and revenue density across territories. Adjust territory assignments and routing strategies based on these insights.
Get in touch
Ready to automate Badger Maps?
Tell us what you want Badger Maps to talk to and we’ll map out the build, the cost and the payback.
Transform your business with Badger Maps
Get in touch for a free consultation to see how we can automate your operations with Badger Maps.
Australian-hostedPrivacy Act compliantNDAs standard