AdRoll integration & automation experts

What you can automate with AdRoll

AdRoll is a digital advertising platform built for retargeting and prospecting campaigns across web, social, and email channels. If you have ever visited a website and then seen their ads follow you around the internet, that is the kind of campaign AdRoll runs. For businesses spending money on digital ads, AdRoll consolidates campaign management into one place and uses machine learning to optimise where your budget goes. The real value of AdRoll for most businesses is not just running ads — it is connecting ad performance data back to your sales and marketing systems. When AdRoll integrates with your CRM, email platform, or sales automation workflows, you get a clearer picture of which campaigns actually drive revenue, not just clicks. This closes the loop between advertising spend and business outcomes, which is where most marketing teams struggle. AdRoll also supports dynamic creative ads that automatically personalise content based on what a visitor viewed on your site. Combined with audience segmentation and cross-channel retargeting, you can build campaigns that reach the right people with the right message at the right time — without manually managing dozens of ad variations. Our team at Osher helps businesses connect AdRoll to their broader data processing and reporting infrastructure. We have seen plenty of businesses running AdRoll in isolation, missing the opportunity to feed conversion data back into their pipelines. When you connect the dots between ad spend, customer behaviour, and actual sales, your marketing decisions get dramatically better.